Track and Field Olympic Trials in Eugene, Oregon, Nike's first official track shoe, the Nike Cortez, was released to the athletes sporting the new Swoosh. The Swoosh was officially trademarked on Jand in June 1972, at the U.S.
For her services, the company paid her $35 (equivalent to $253 in 2022) citing that she worked 17.5 hours on creating the Swoosh, although Davidson said that she is certain she worked more hours on the design. "Well, I don't love it", Knight told her, "but maybe it will grow on me." Once the choice was made, Davidson asked for more time to refine the work she had done on the Swoosh however, Knight stated that the company had production deadlines to meet and needed the logo as soon as possible. They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images. The logo designed by Davidson for Nike in 1971, for which she was paid $35. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.
He had asked Davidson to make sure the stripe conveyed motion and did not look similar to the three stripes of Adidas. All Knight needed was a "stripe"-the industry term for a shoe logo-to go with his new brand, so he approached Davidson for design ideas. In 1971, Knight decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in Mexico ready to make the shoes. For seven years after its founding in 1964, BRS primarily imported Onitsuka Tiger brand running shoes from Japan. Knight offered to pay Davidson $2 per hour (equivalent to $14 per hour in 2022) for the work that she completed. Knight had overheard that Davidson was in search of extra funds for her to take oil painting classes, so he offered to pay Davidson to do some freelance work for his company, then named Blue Ribbon Sports (BRS). It was here that she met Phil Knight, who was at the time teaching accounting classes at the university. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective." She attained a bachelor's in graphic design in 1971. The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos. The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. īill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. The Swoosh is the logo of American sportswear designer and retailer Nike.
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